Magnetism is a fundamental natural force. It is invisible and intangible. Precisely because we cannot see or feel it, we take it for granted.
What if we could actually see the action of a magnet?
With this comprehensive visual identity, we wanted to visually demonstrate the workings of a magnet using science and physics, and on that basis create a new cognitive therapeutic tool.
SOF advertising festival – Category Corporate identity, https://sof.si/katalog-del/J16001S17-magnet
